Choosing and purchasing the right online booking software is generally a no-brainer once you have figured out your needs and mastered the fundamentals. With an online software in place, you can now take the passenger seat and put your passengers in the driver’s seat as far as your online bookings are concerned.
Your customers will be able to buy your accommodation products from your online shop-front at any time and from virtually anywhere in the world with a few clicks of the button. It is like a self-service online front office desk where customers can come and book their accommodation options with very little involvement on your side. In turn, this will reduce your administration costs and increase your margins. It also allows you to focus on key areas of the business such as improving the customer service and accommodation quality.
A significant portion of the online bookings will occur outside the normal business hours. Your online booking software becomes a round the clock reservations agent capable of taking care of your bookings needs, even when you are asleep or away from your business. The impact on your revenues and profits will be tremendous.
If you have already installed functioning online booking software on your travel portal, there are many ways in which you could increase your bookings and scale up your online accommodation booking business. These include:
Send a shout-out.
Once you have installed an online booking software or engine on your online travel store, you have to ensure that the word spreads out. Use every marketing channel to extol its values to your travel audiences including email marketing, e-newsletters, social media marketing channels, and even web marketing promotions.
Let your visitors instantly know that you can now take online bookings. Install an attractive banner image on your website homepage, inviting them to book via the online booking software interface. It is also important to install a clear call to action button such as “Book Now” on the main landing pages on your website to attract the most traffic.
Tell your past customers.
If you have past customers who booked your services before you installed the booking software, drop them a simple email informing them of your new booking innovation. If they loved your websites before, they will love it even more now that you have a booking interface built to make online bookings even easier for you.
Update the new addition on Twitter, Facebook, e-mails, and your blog in order to reach the widest of audiences.
Change your voicemail.
If you were running a phone or voicemail-oriented reservations system during off-hours, you will need to change your voicemail and add a message informing callers of the online booking options that are now available. Within a short time, your call loads will plummet and your online bookings will pick up.
Reward online self-service.
In the first few months of the launch, add promos, deals, and coupon codes in order to reward self-service. Give customers who opt for online bookings price advantages and other service advantages.
Update email signatures, business cards, and other promotional materials.
All these should now contain the information of the booking options available through your online software.